Tổng hợp tài liệu Marketing wisdom

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Tổng hợp tài liệu Marketing wisdom
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My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound business practice. My primary aim was to ascertain the best principles and practices for effective and innovative marketing. I found this journey to be filled with many surprises, yielding new insights and perspectives.

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  1. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

    pdf 226p 2105 1196

    My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound business practice. My primary aim was to ascertain the best principles and practices for effective and innovative marketing. I found this journey to be filled with many surprises, yielding new insights and perspectives.......

  2. Marketing wisdom for 2006: 110 marketers and agencies share real-life tips

    pdf 0p 18 3

    Once again I have been completely humbled while reviewing these reader-contributed stories. Every year, over the course of overseeing our 100+ new case studies and accompanying benchmark guides, t tend to build myself up in my own mind into some kind of marketing "expert".

  3. Marketing Wisdom for 2004 99 Marketers & Agencies Share Real-Life Tipsby The Readers

    pdf 0p 28 3

    Tham khảo sách 'marketing wisdom for 2004 99 marketers & agencies share real-life tipsby the readers', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

  4. Marketing Wisdom for 2004:99 Marketers & Agencies Share Real-Life Tips

    pdf 0p 26 3

    5 THINGS YOU DIDN'T KNOW WEBTRENDS CAN DO... THAT CAN DRAMATICALLY CHANGE YOUR BUSINESS. Are you getting the most out of your web marketing initiatives? From Campaign Optimization and Search Engine Marketing to improved Conversion Rates and Visitor Segmentation, WebTrends web analytics gives you the insight you need to make smarter decisions based on fact, not gut feel. Learn how to optimize your marketing and achieve greater results. Your marketing has evolved. WHY HASN'T YOUR WEB ANALYTICS?

  5. Marketing Insights from A to Z - ebook marketing

    pdf 203p 50 13

    My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their meanings and implications for sound business practice. My primary aim was to ascertain the best principles and practices for effective and innovative marketing. I found this journey to be filled with many surprises, yielding new insights and perspectives....

  6. Marketing insights from A to Z – Philip Kotler

    pdf 226p 221 116

    Tham khảo sách 'marketing insights from a to z – philip kotler', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

  7. Marketing wisdom for 2007: 110 marketers and agencies share real-life tips

    pdf 0p 16 3

    We received more than 320 submissions and spent many hours culling those down to the ones featured in this report. Once again, we were amazed by the time and effort that marketers put into their submissions. And boy, did our readers cover the gamut of marketing: segmentation, blocked images, traditionnal DM and pay per click.

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