Advances in Relationship Marketing Thought and Practice: The Influence of Social Network Theory

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Advances in Relationship Marketing Thought and Practice: The Influence of Social Network Theory

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Constance (Connie) Porter is an Assistant Professor in the Marketing Department of Mendoza College of Business, University of Notre Dame. Porter researches trust and relationship management, with an emphasis on interactive, social-media marketing environments. Porter teaches courses in customer relationship management and marketing & technology, where students learn how to build and grow profitable relationships with customers, especially by leveraging the power of information and technology.

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