Appendix A: Ferguson and Bardell, Inc. Case Study

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Appendix A: Ferguson and Bardell, Inc. Case Study

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Current Status Today, Ferguson and Bardell, Inc. can be characterized as follows: Number 1 architectural firm in the Midwest. Growth acceleration in past 2 years as satellite offices added. Consultant team: • 620 consultants (billable resources) with varying expertise. • Average billable time for all consultants: 92% • Average tenure of consulting personnel: 7.5 years. Marketing team has 25 people in central office and 2-3 in each satellite. Sales team tends to focus on highly visible architecture projects by maintaining an extensive corporate contact list. Sales meets with potential clients and draws up proposals. When a proposal is agreed to in principle, a contract is drawn up. The legal department reviews...

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