BRANDS AND BRANDING.

Asian Brand Strategy: How Asia Builds Strong Brands

273 p | 411 | 254

The Brand Bubble

0 p | 94 | 24

Research Model of The Impact of Brand Experience on Brand Equity - Application in Service Industry

12 p | 10 | 5

An integrative approach to investigate antecedents, moderators and consequences of brand equity

22 p | 61 | 4

The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation

8 p | 26 | 1

Lecture Brand management - Lecture 11: Designing and Implementing Brand Architecture Strategies

22 p | 8 | 1

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

12 p | 19 | 1

Lecture Brand management - Lecture 3: Brand resonance and Brand value chain model

17 p | 7 | 0

Lecture Brand management - Lecture 14: Managing brands over geographic boundaries and market segments

16 p | 9 | 0