The ability to recognize and deal with complex business ethics issues has become a
significant priority in twenty-first-century companies. In recent years, a number of
well-publicized scandals resulted in public outrage about deception and fraud in
business and a demand for improved business ethics and greater corporate responsibility.
The publicity and debate surrounding highly visible legal and ethical lapses at a number of
well-known firms, including AIG, Countrywide Financial, and Fannie Mae, highlight the
need for businesses to integrate ethics and responsibility into all business decisions. The
global financial crisis took a toll on consumer trust of financial services companies. A study
of 650 U.S. consumers by Lightspeed...