CaseStudy152

In October 1993, Brian Shortland of Woolworths plc was considering the results of a 12 month project in which he had reviewed the supply chain systems operated by the company for sourcing merchandise from South East Asia. It was clear that a major overhaul of the company’s operation was required and he was contemplating how best to present the results of his review and his recommendations for improvements to the next Woolworths’ Board Meeting which would be held in ten weeks time.