Bungee Software, Inc. develops and markets games for personal computers. Best-selling
titles such as Portal Kombat, Barrio Brothers, and Kung Fu Grandma have helped Bungee
Software become a leading supplier of computer games. However, the company is
currently facing increased competition from Pixialated, Inc. To protect its market share,
Bungee Software has formed a task force to explore ways to streamline its sales processes.
The company has discovered that collecting and disseminating sales data to executives
consumes considerable time and resources. The task force believes that easier access to
sales and profit analysis information would save time and help executives with salesplanning