The term "core competency" first became popular through an article on the subject which
appeared in Harvard Business Review in June 1990, entitled The Core Competency of the
Corporation, by Pralahad and Hamel. It defined core competencies as "the collective
learnings in the organization, especially how to coordinate diverse production skills and
integrate multiple streams of technologies." The thesis being that core competencies (i.e.,
harmonizing streams of technology) can become a way of competing via developing new
products built around/off of a firm's proven competencies. Examples are the logistics
system of Federal Express or Honda's engine technology or dealer network;...