CREATING VALUE THROUGH MARKETING EXCELLENCE

Chia sẻ: Hanh Nguyen Doan | Ngày: | Loại File: PDF | Số trang:6

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CREATING VALUE THROUGH MARKETING EXCELLENCE

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In my first article for the ECMRA Newsletter, I argued that marketing, NOT cost-cutting, is the TRUE basis of SUSTAINABLE competitive advantage, because it is through marketing that you understand how to respond to those factors that are really driving the demand for what you have to offer.

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