Customer management excellence

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Customer management excellence

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The past decade has seen a vast upsurge in the importance attached to customer service from businesses operating in both the B2B (business to business) and B2C (business to consumer) fields. This increased activity has paid major benefits to early adopters. Differentiation through service is rapidly becoming a vital addi- tion to any business process. Organisations that are at the fore- front are reaping benefits in terms of customer loyalty, customer retention and employee satisfaction. Yet this is just the tip of the iceberg....

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Nội dung Text: Customer management excellence

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