Customer Relationship Management - A Databased Approach

Chia sẻ: Mao Nguyen | Ngày: | Loại File: PPT | Số trang:61

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Customer Relationship Management - A Databased Approach

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Customer 3 has the highest SCR. Therefore, ABC Computers should identify customer 3 and target more of their marketing efforts (mailers, advertisements etc.) towards customer 3 Also, customer 3’s size-of-wallet (column A), is the largest. Important measure of customer loyalty; however, SW is unable to provide a clear indication of future revenues and profits that can be expected from a customer.

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