Customer Satisfaction Monitoring 10 Steps to Getting the Impact You Want

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Customer Satisfaction Monitoring 10 Steps to Getting the Impact You Want

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Dear Manufacturers, The most valuable customer is one who has already been served. A study commissioned by the US Department of Commerce pointed out that for small and midsize manufacturing firms it costs five times as much to get a customer as it does to keep one. The study also showed that seven out of ten customers never complain when they have a problem. Those two facts alone are reason enough for manufacturers to get out and talk to customers, listen to what they say, and make some changes to keep them coming back. Customer loyalty works! ......

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