DICTIONARY OF MARKETING

Chia sẻ: Đinh Vĩ Hùng | Ngày: | Loại File: PDF | Số trang:305

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DICTIONARY OF MARKETING

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This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids and selling techniques.The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used in context. Quotations are also given from various magazines and journals, which give an idea of how the terms are used in real life.

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