Imagine you are a Customer!! You visited a shop to buy your needs. You are welcomed at a shop with a great hospitality. You didn’t buy anything first time. But you found same hospitality again at same shop. You are pleased with a shop person although it was not so attractive shop.
Imagine you are a Customer!! You visited a shop to buy your needs. You are
welcomed at a shop with a great hospitality. You didn’t buy anything first time.
But you found same hospitality again at same shop. You are pleased with a shop
person although it was not so attractive shop.
In opposite situation, you found misbehavior at another shop having an excellent
infrastructure and low price. Where will you go next time?
You are an employee somewhere. Your boss always misbehaves with you and
shout without any reasons to show he / she is your boss. How if he / she so polite
and kind to you to praise for your work? Employee at work come across to
emotions likes appreciation, apprehension, defensiveness, inadequacy,
intimidation, and resentment.
Emotions Whatever your heart says, believe it. "Emotions in business" is key to
success in competitive environment. Customer relationship is nothing but
managing and expressing your kind emotions towards your customers.
Truth is something else. Customers feel like being cheated although kind
responses and good quotes from vendors. Buttering and praising is getting habit
of a vendor. To sell a product he can tell anything to you. Still is it better to say,
"Emotions is required in business"?
Emotions in business is a largely untapped area and we believe that you can
gain a significant business advantage by examining the emotions at play in your
business and designing conversations and the organization to enhance your
productivity and the well being of your employees and customers.
Take a case of Coca Cola or Pepsico. While extending their business boundary
to India, they had to face those believers who were opposing MNCs to sell their
products. " Be Indian, buy Indian" is coming since independence. Even as a
company when you are extending your boundaries to international arena, forget
from where you are. You are just seller and you need to win hearts of buyers.
Buyers may be anyone. However the company itself has no particular cultural or
historical orientation. So you have to deconstruct some of the cultural orientation
to become a global player. To be successful, you need to jettison some of the
cultural baggage in your thinking and in your policies. There are no emotions in
Human beings are emotional beings. An emotional state is part of being human
and we cannot escape from that. Even though we have offered a few ideas of the
importance of emotions in business, they are at play in every human relationship
Emotions in business, as in life, are the tricky bits. They have a tendency to get
out of hand, to take over. Or they get bottled up and explode later. Carefully
devised plans that seem great on paper can become derailed by seemingly