Enhanced Media – Tekes funding for media solutions projects

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Enhanced Media – Tekes funding for media solutions projects

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JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing

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  1. http://digiworldhanoi.vn MyNet Enhanced Media – Tekes funding for media solutions projects SNS hype or money spinner? Restaurant bank, 9.11.2007 Mari Isbom, www.tekes.fi/media Software and digital media, Mari Isbom
  2. Web 2.0 Deals Up 14% in First Half of 2007 MyNet  More than USD 465 million in Web 2.0 companies from VC  Most of the U.S. focused on "Enterprise 2.0” area-companies that use Web 2.0 technologies such as mashups and online collaboration to improve traditional business functions  Among the largest Web 2.0 deals of the first half was the USD 30 million first round for enterprise software provider n2N Commerce.” Software and digital media, Mari Isbom
  3. Mobile social networking MyNet  The growth in mobile social networking is relatively small but significant, especially with younger users.  JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing MySpace, Facebook and Google are mobile, but http://digiworldhanoi.vn Software and digital media, Mari Isbom
  4. Who’s there? MyNet Software and digital media, Mari Isbom
  5. Web 2.0 mobile …only 2 companies from Finland? MyNet Software and digital media, Mari Isbom
  6. Value chain CREATE > DISTRIBUTE - Is this valid anymore? MyNet CONTENT CONTENT CONTENT CONSUMER CREATOR PRODUCER DISTRIBUTOR DEVELOPES DISTRIBUTES TICKETS CREATES IDEA COPYRIGHTS COPYRIGHTS MAGAZINES HOLDS IPRs PACKAGES IPRs MARKETS / BRANDS BOOKS, CD, VIDEO, TECHNOLOGY IPRs DVD, RADIO, TV PROGRAMMING DRIVEN IDEAS CONTENT DISTRIBUTION NET, WAP/3G g PLATFORMS rtisin adve rs o p erato acturer s m anuf s de vice p la tform trant s: ni ties, New en co mmu r othe CIM Creative Industries Management Ltd.. Software and digital media, Mari Isbom Sisältötuotannon liiketoimintamallit, LTT
  7. SNS Ecosystem – Collaborative Partnerships Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE Technology Enablers MyNet Transaction Enablers Advertising Developers Enablers Cable ISP You Device Vendors Tool & Wireline BB Platform Consumer Carrier Search Providers Publishers Other SNS sites Access Community Provider Distribution Micro (SNS site) Consumer Channels Community Other SNS Sites Brands & Device Vendors Content Advertisers Wireless BB Application Publishers Carrier Providers Advertising Studios & Content Agencies Mobile Carrier WISP Labels Aggregators Games Publishers Brands Muni WiFi & Hotspots Media Print Media Software and digital media, Mari Isbom
  8. MyNet Software and digital media, Mari Isbom
  9. Not only pro’s MyNet  We’ll lose all control  Hierarchy anarchy  Why would someone it? changes  Did not work last time, why…  It cannot be free?  Is it safe? Still:  News Corp offers $5 billion for the Dow Jones, including the Wall Street Journal (finalized July 2007).  Google buys Doubleclick for $3.1 billion and YouTube for $1.6 billion.  Joost signs deal with Viacom to distribute TV shows online.  ABC, CBS, NBC and FOX provide full length shows online. Software and digital media, Mari Isbom http://digiworldhanoi.vn
  10. Enhanced media 2007-2008 MyNet  Program to Finnish media companies  To improve the competitiveness of the media industry  Finnish media will be more international and online  New innovative products and services and media concepts  Focus on the most promising business opportunities  www.tekes.fi/media http://digiworldhanoi.vn Software and digital media, Mari Isbom
  11. Enhanced media 2007-2008 MyNet Started with Web 2.0 market study Jan 2007 Industry involved Activities seminars other events for partnering and information sharing Funding for projects MyNet Web 2.0 Collaboration 2.0 SNS Hype Mobile or money seminar Webinar spinner 27.8. 2-4.10. 25.10. 5.11. 9.11. Software and digital media, Mari Isbom
  12. Enhanced media 2007-2008 MyNet  Call is now open for company projects: 1. Feasibility studies  internationalization, business strategy, partnering, market studies  business plan 2. Piloting, proof of concepts, new  commercial products and services  business innovations and models  9.11.2007-31.1.2008  Fill in the application at: www.tekes.fi Software and digital media, Mari Isbom
  13. MyNet Thank you! www.tekes.fi/media mari.isbom@tekes.fi http://digiworldhanoi.vn Software and digital media, Mari Isbom
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