Now, just having a reactive mindset is not, in itself, a bad thing. For instance, if we don’t react immediately to
putting our hand on a stove burner that has been turned on, we are going to get burnt! We use this reactive
mindset in many areas of life. A machine breaks down so we buy a new machine. Or sales drop so we launch a
new ad campaign. This is called event-driven behavior, which in itself is not a bad thing.