HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 1

Chia sẻ: Leslie Leslie | Ngày: | Loại File: PDF | Số trang:59

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HANDBOOK OF CRM: Achieving Excellence in Customer Management Part 1

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Chapter 1. A strategic framework for CRM. Customer Relationship Management, or CRM, is increasingly found at the top of corporate agendas. Companies large and small across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons

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