How to Do Business in 12 Asian Countries 20. What will you need to know in 2010 or 2020 to work in Asia? As
Hans Koehler pointed out in his Preface, we live in changing times.
In this century China and India are changing the economic balance
of the world. But many of the cultural tenets presented in Kiss,
Bow, or Shake Hands: Asia took hundreds or thousands of years to
develop. These stable precepts help us understand why people behave
differently around the world, and they will help you to avoid global
marketing faux pas......