What’s inside counts. That statement sums up customer expectations about
wireless service inside offices, homes and public places such as malls, hospitals
and subway stations. Wireless service providers have a vested interest in meeting
those expectations: When consumers and business users are convinced that
indoor coverage is reliable and nearly ubiquitous, they’re far more likely
to believe that their mobile phone can be their only phone. That belief helps
wireless carriers’ bottom lines by increasing average revenue per user (ARPU)....