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Introduction to Market Research

Chia sẻ: Nguyễn Thành Danh | Ngày: | Loại File: DOC | Số trang:20

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Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

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