Lecture Business and society - Chapter 13: Consumer Stakeholders: Information Issues and Responses

Chia sẻ: Pham Quang Huy | Ngày: | Loại File: PPT | Số trang:29

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Lecture Business and society - Chapter 13: Consumer Stakeholders: Information Issues and Responses

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Contents: The Consumer Movement, Product Information Issues, The Federal Trade Commission (FTC), Recent Consumer Legislation, Self-Regulation in Advertising, Moral Models and Consumer Stakeholders.

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