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Lecture Crafting and executing strategy (19/e): Chapter 2 - Thompson, Peteraf, Gamble, Strickland

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Chapter 2 - Charting a company’s direction: Its vision, mission, objectives, and strategy. The objectives of this chapter are to: Grasp why it is critical for company managers to have a clear strategic vision of where a company needs to head and why, understand the importance of setting both strategic and financial objectives, understand why the strategic initiatives taken at various organizational levels must be tightly coordinated to achieve companywide performance targets,...

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