Lecture International marketing: Strategy and theory - Chapter 12: Channels of distribution

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Lecture International marketing: Strategy and theory - Chapter 12: Channels of distribution

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The purpose of this chapter is to discuss the various channels of distribution that are responsible for moving products from manufacturers to consumers. Both international and domestic channels are examined. The chapter describes the varieties of intermediaries (i.e., agents, wholesalers, and retailers) involved in moving products between as well as within countries.

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