Lecture International marketing: Strategy and theory - Chapter 15: Promotion strategies: Advertising

Chia sẻ: Bình Thường Thôi | Ngày: | Loại File: PPT | Số trang:9

0
5
lượt xem
1
download

Lecture International marketing: Strategy and theory - Chapter 15: Promotion strategies: Advertising

Mô tả tài liệu
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

The purpose of this chapter is to examine advertising practices in various countries. The variations in advertising practices are discussed, as well as particular problems associated with the use of advertising media abroad. Finally, the chapter closely analyzes the most controversial subject in international advertising – standardized advertising. Some practical guidelines are offered that may be useful in resolving the controversy.

Chủ đề:
Lưu

Nội dung Text: Lecture International marketing: Strategy and theory - Chapter 15: Promotion strategies: Advertising

CÓ THỂ BẠN MUỐN DOWNLOAD

Đồng bộ tài khoản