Lecture International marketing: Strategy and theory - Chapter 16: Pricing strategies: Basic decisions

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Lecture International marketing: Strategy and theory - Chapter 16: Pricing strategies: Basic decisions

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This chapter examines pricing decision in an international context.The chapter begins with a discussion of the role of price in general. It proceeds to cover the various factors that can affect price, with special attention given to certain variables that are unique to the international market (e.g., foreign exchange rate, dumping, price control).

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