Lecture International marketing: Strategy and theory - Chapter 18: Financial strategies: Financing and currencies

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Lecture International marketing: Strategy and theory - Chapter 18: Financial strategies: Financing and currencies

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The purpose of this chapter is to discuss the various aspects of financing. The chapter covers both the local and international sources of financing that are available to public and private buyers, including the various private and nonprofit financial institutions.The chapter also examines such offshore financial centers as the Euromarket and the Asian Dollar Market.

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