Lecture Marketing research (12th edition) - Chapter 18: Hypothesis testing: Means and proportions

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Lecture Marketing research (12th edition) - Chapter 18: Hypothesis testing: Means and proportions

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Chapter 18 - Hypothesis testing: Means and proportions. In this chapter, the following content will be discussed: Testing hypothesis about a single mean, hypothesis testing about a single mean – step by step, relationship between confidence interval and hypothesis testing,...

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