Marketing Crafts and Visual Arts: The Role of Intellectual Property

On many levels, YouthAIDS revealed the power of celebrity advocates in promoting awareness and raising funds for a cause. Celebrity advocates were able to raise funds through conventional and unconventional means for the organization. For example, actress Debra Messing’s field visit to Zimbabwe raised awareness for PSI’s work in that country and provided the additional advocacy needed to raise millions of dollars of additional funding from USAID so many more kids could be saved. Actress Ashley Judd, in her role as YouthAIDS global celebrity ambassador, successfully contributed to a relationship with a private foundation donor to a large anonymous...