Marketing Manager Course - Chapter 11

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Marketing Manager Course - Chapter 11

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  1. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  2. Chapter 11 Managing Employee Diversity McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  3. Learning Objectives After reading this chapter, you should be able to: Monitor labor force trends and their implications. Recognize the advantage and challenge of diversity in the workforce. Resolve the unique problems and issues confronted by different employee. Capitalize on employee diversity as a source of competitive advantage. Develop and implement human resource management programs that best use the talents of a diverse employee population. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  4. Effective management of diversity is good as well as necessary for business because: Changes in technology and competition make diverse thinking a necessity. Minorities make up a majority of the labor market in many parts of the country. To be competitive, firms need to retain and motivate minority employees. Global expansion and increased global customers means firms need the help of executives who can function in different cultures. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  5. Diversity It describes a wide spectrum differences between people. Groups of individuals share characteristics that distinguish them from other groups. The differences between groups are smaller than the differences within groups. Classifying people into group types often leads to false stereotypes because it incorrectly assumes that group averages apply to all individuals in the group. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  6. Skills for Managing Employee Diversity H eterogeneous team skil ls I erpersonal nt fexi lt l biiy skil ls McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  7. Advantages of Employee Diversity M arketA ccess I ernatonal nt i C om petton ii Team M uli i t of tplciy Perform ance Poi s ofVi nt ew McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  8. The Challenges of Diversity Pressures Low er Tow ard C ohesi veness H om ogeni i zaton C onf ng usi I erpersonal nt Di versiy W ih t t C onfi and lct A f i atve A cton frm i i Tension McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  9. The U.S. workforce is a mosaic of diverse cultures and groups African Americans Older Workers Asian Americans Women Disabled Americans Homosexuals Hispanic Foreign-Born Americans Americans McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  10. Diversity Today African Americans 11.3 percent of U.S. population 11.8 percent of workforce Asian Americans 3.6 percent of population Wide variety of races ethnic groups and nationalities including Japanese, Chinese, Korean, Indian and Pakistani. Disabled Americans 43 million Americans suffer from some form of disability 15 million are employed Accommodating disabled employees is less expensive than people think McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  11. Diversity Today (Continued) Foreign-born Americans About 10 percent of U.S. population About 820,000 immigrants enter the U.S. legally every year At least 7 million undocumented immigrants Hispanic Americans About 28 million people (10 percent of U.S. population) Actual number is around 40 million people People with roots in Mexico, Puerto Rico, and Cuba Homosexuals Estimated to be between 1 to 10 percent of the population No federal laws to protect homosexuals McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  12. Diversity Today (Continued) Older Workers The average age of the U.S. workforce is expected to reach 40 by 2006. Negative stereotypes: inflexible, resisting to learning new skills, and coasting until retirement Religious Diversity Primarily Christian faith A growing non-Christian minority Women Half of the labor force is female Glass ceiling and sexual harassment issues at work McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  13. Building on Diversity Top management commitment Linking diversity initiatives to business strategies and objectives (Slide 14 & 15) Management responsibility and accountability Diversity audits Developmental activities (Slide 16) Encouraging diversity networks Accommodating family needs (Slide 17 & 18) McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  14. Corporate Diversity Initiatives Business Strategy Human Resource Strategy Diversity Link Grow the business Find more talent Attracting and retaining the best possible employees Reduce costs and Increase employee Maximizing the potential of all improve productivity productivity and develop employees broader skills Globalize Encourage all cultures to Increasing sensitivity to and work effectively together understanding of multicultural employees, customers, vendors, and government McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  15. Corporate Diversity Initiatives (continued) Business Strategy Human Resource Strategy Diversity Link Innovate Generate new ideas Accepting and building on diverse perspectives Focus on the customer Develop employee teams Multifunctional teams operating close to the customer effectively and creating an inclusive environment for all participants Reduce management Create independent, skilled, Creating self-directed work levels and controls and motivated employees teams that leverage differences and operate with a minimum of barriers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  16. Developmental Activities Diversiy t Senior Trai ng ni M ent ng ori Diversiy t Learni Labs ng A pprentceshi i ps McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  17. Accommodating Family Needs Day-care assistance Flexible work schedules and arrangements Compressed work weeks Job sharing Telecommuting Care assistance for elderly dependents McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  18. Accommodating Family Needs (Continued) Paid time off to care for family members who are ill Paid parental leave Keeping relocations to a minimum Giving a high priority to finding a position for spouse within the firm Job search assistance to relocated spouses McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  19. Applications of Management Perspectives—For the Manager Effective management of diversity can provide the organization with a powerful competitive edge. Effective management of diversity can: Foster creativity Improve problem solving Provide greater flexibility Make a firm more attractive to a broad labor market McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
  20. Applications of Management Perspectives—For Managing Teams Employee diversity may lead to interpersonal problems within and between teams. Employee groups must learn to work effectively with one another in a climate of mutual respect. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
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