MARKETING OF LUXURY GOODS IN INDIA – WHAT AN IDEA !!
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India offers a dynamic retail landscape, which is very attractive to the retail companies. It has the potential to become a strategic retail hub. Given the huge population of India, a burgeoning middle class, which is getting more and more affluent, and a changing lifestyle, it is a literal haven for retail companies. Retail spending in India has been growing at a double digit figure. It is estimated1 that Private Final Consumption Expenditure (PFCE) stands at Rs. 26,07,584 crores in 2007–2008 as compared to the previous year when it was Rs. 23,12,105 crores. This makes it a growth of 12.8%...
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