MARKETING RESEARCH PART 13
57
lượt xem 15
download
lượt xem 15
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
Determining the Size of a Sample. Sample Accuracy • Sample accuracy: refers to how close a random sample’s statistic is to the true population’s value it represents • Important points: – Sample size is not related to representativeness – Sample size is related to accuracy Ch 13 2 Sample Size and Accuracy • Intuition: Which is more accurate: a large probability sample or a small probability sample? • The larger a probability sample is, the more accurate it is (less sample error). ...
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
CÓ THỂ BẠN MUỐN DOWNLOAD