Practice/ Industry group marketing action plan

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Practice/ Industry group marketing action plan

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Practice/ Industry group marketing action plan

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  1. Edit and training by: Vu Minh PRACTICE/INDUSTRY GROUP MARKETING ACTION PLAN  _______________________GROUP [DATE] I.  SITUATION ANALYSIS Strengths of the group: 1. 2.  3. Weaknesses of the group  1. 2. 3. Strengths and Weaknesses of the firm as they affect the group: 1. 2. 3. II.  IDENTIFYING OPPORTUNITIES
  2. Edit and training by: Vu Minh A.  Identify 3 or more existing clients with cross­selling potential. 1. 2. 3.   B.  Identify 3 or more prospective clients – specific individuals or companies. 1. 2. 3. C.  Identify 3 or more prospective client groups – industries or types. 1. 2. 3. D.  Identify 3­5 present or potential sources of referrals – industries, companies of  individuals. 1. 2. 3. IV.   RECRUITING AND TRAINING A.  Identify specific recruiting needs: B.  Identify the specific group training needs:
  3. Edit and training by: Vu Minh IV.  SETTING GOALS AND OBJECTIVES A.  Short­term Goals The group established the following 3 short­term goals. 1. 2. 3. In working towards these short­term goals, the group set the following one­year objectives: Goal #1    Objectives: 1. 2. 3. Goal #2   Objectives: 1.  2.  3.  Goal #3  Objectives: 1. 2.  3.  B. Long­term Goals
  4. Edit and training by: Vu Minh The group established the following 3 long­term goals. 1. 2. 3.   In working towards these long­term goals, the group set the following one to five­year  objectives: Goal #1    Objectives: 1. 2. 3. Goal #2   Objectives: 1.  2.  3.  Goal #3  Objectives: 1. 2.  3.  V.  CREATE ACTIVITY RESPONSIBILITIES 
  5. Edit and training by: Vu Minh   HORT­TERM GOALS S   SHORT­TERM GOAL #1 Objective: Activity Responsible  Target Date Attorney(s) SHORT­TERM GOAL #2 Objective: Activity Responsible  Target Date Attorney(s) SHORT­TERM GOAL #3 Objective: Activity Responsible  Target Date Attorney(s)
  6. Edit and training by: Vu Minh   ONG­TERM GOALS L   LONG­TERM GOAL #1 Objective: Activity Responsible  Target Date Attorney(s) LONG­TERM GOAL #2 Objective: Activity Responsible  Target Date Attorney(s) LONG­TERM GOAL #1 Objective:
  7. Edit and training by: Vu Minh Activity Responsible  Target Date Attorney(s) 7273_practice_industry_group_m.doc

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