Professional Web Design: Techniques and Templates- P11

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Professional Web Design: Techniques and Templates- P11

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Professional Web Design: Techniques and Templates- P11: This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques....

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  1. 482 Chapter 17 ■ Search Engine Optimization (SEO) Figure 17.16 Example of an XML sitemap. upload a sitemap. The great thing about this service is that Google will verify if the file is written and uploaded correctly. Case Studies This section examines three case studies in which the techniques in this chapter were used to increase each site’s search engine results. Each site is unique in its coding and SEO history, things learned from the SEO efforts, and the results achieved. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  2. Case Studies 483 Case Study 1—A5design.com This case study was conducted for a5design.com (see Figure 17.17). It was optimized for Web design, which is a very competitive field. Over the years, the site has had a lot of SEO work done to it, and it has a decent number of sites linking to it. For the past couple years, however, the site had all meta data removed, so it has been floating dead in the water, relying solely on past SEO standings. The SEO work was done in conjunction with a redesign. Optimization Changes Made to Site Following is a list of SEO changes that were made to the site—each of which is mentioned previously in this chapter: ■ Keyword and phrases researched and rewritten ■ Keywords in close proximity to the start of the title tag Figure 17.17 The case study site for this section: a5design.com. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  3. 484 Chapter 17 ■ Search Engine Optimization (SEO) ■ Keyword-filled links ■ XML sitemap added ■ Links tweaked to include keywords ■ Use of tags on pages other than homepage ■ Keywords added to filenames ■ ‘‘Alt’’ and ‘‘title’’ properties used Optimized Code Following is the code for the homepage. Anything that was created with SEO in mind has been bolded, which makes it easy to scan and see many of the tips and techniques employed in this chapter. Fort Collins web design company that creates original and template web designs. AC_FL_RunContent = 0; Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  4. Case Studies 485 View ourweb designs portfolio March 24, 2010 our books our books Learn more about how A5design approaches web design with our Web design books, written by A5design owner Clint Eccher.Look for the 4th edition of the best selling, inter- nationally-published "Professional Web Design: Techniques and Templates" coming in 2010.   we offer professional web design work Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  5. 486 Chapter 17 ■ Search Engine Optimization (SEO) that is reasonably priced and has a long shelf life. we offer both custom web designs and template web designs, depending on a client's design goals and budget. we not only work locally in fort collins, colorado, and northern colorado, but we also do web design work throughout the united states and internationally. if (AC_FL_RunContent == 0) { alert("This page requires AC_RunActiveContent.js."); } else { AC_FL_RunContent( ’codebase’, ’http://download.macromedia.com/pub/shockwave/cabs/ flash/swflash.cab#version=9,0,0,0’, ’width’, ’626’, ’height’, ’352’, ’src’, ’web-design-fort-collins’, ’quality’, ’high’, ’pluginspage’, ’http://www.macromedia.com/go/getflashplayer’, ’align’, ’middle’, ’play’, ’true’, ’loop’, ’true’, ’scale’, ’showall’, ’wmode’, ’opaque’, ’devicefont’, ’false’, ’id’, ’web-design-fort-collins’, ’bgcolor’, ’#ffffff ’, ’name’, ’web-design-fort-collins’, ’menu’, ’true’, ’allowFullScreen’, ’false’, ’allowScriptAccess’,’sameDomain’, ’movie’, ’web-design-fort-collins’, Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  6. Case Studies 487 ’salign’, ’’ ); //end AC code } &nbsp;&nbsp;&nbsp;Is your web site just this BORING or does it&nbsp;&nbsp;&nbsp;< span class="color-6-text-30">engage&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; and&nbsp;&nbsp;&nbsp;convert? &nbsp;&nbsp;&nbsp;Is your web site just this BORING or does it&nbsp;&nbsp;&nbsp;< span class="color-3-text-30">engage&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; and&nbsp;&nbsp;&nbsp;convert? Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  7. 488 Chapter 17 ■ Search Engine Optimization (SEO) add Web Design templates from our books to your site &nbsp; † copyright 1998-2010 | A5design, LLC | all rights reserved home design portfolio web sites logos web design services custom design Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  8. Case Studies 489 custom development web site maintenance about A5design clients community involvement testimonials web design books Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  9. 490 Chapter 17 ■ Search Engine Optimization (SEO) web design templates add design templates contact var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src=’ " þ gaJsHost þ "google-analytics. com/ga.js’ type=’text/javascript’%3E%3C/script%3E")); try{ var pageTracker = _gat._getTracker("UA-11010126-1"); pageTracker._trackPageview(); } catch(err) {} Optimization Results This page’s SEO results were followed over a month and half. Google, Yahoo, and Bing were the search engines followed. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  10. Case Studies 491 Keywords: Fort Collins Web Designer Date Results Were Recorded: November 24 Yahoo: Not indexed in first 10 pages Google: Page 1, listing 7 Bing: Not indexed in first 10 pages Date Results Were Recorded: December 22 Yahoo: Not indexed in first 10 pages Google: Page 1, listing 8 Bing: Not indexed in first 10 pages Date Results Were Recorded: January 4 Yahoo: Indexed on page 9, listing 3 Google: Page 1, listing 7 Bing: Page 5, listing 3 Keywords: Fort Collins Web Design Date Results Were Recorded: December 22 Yahoo: Indexed on page 9, listing 9 Google: Page 1, listing 6 Bing: Not indexed in first 10 pages Date Results Were Recorded: January 4 Yahoo: Indexed on page 8, listing 5 Google: Page 1, listing 5 Bing: Not indexed in first 10 pages Case Study 2—Onepartart.com This case study was conducted for onepartart.com (see Figure 17.18). It was optimized for the science illustration field, which is not highly competitive, especially at a local level in Northern Colorado. Originally designed and opti- mized more than 10 years ago, the site employs older coding methods, which makes the code much longer than it needs to be. The old SEO work was not very thorough, so it was removed and replaced with newer code. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  11. 492 Chapter 17 ■ Search Engine Optimization (SEO) Figure 17.18 The case study site for this section: onepartart.com. Copyright † 2010 Onepartart.com. Used with permission. Optimization Changes Made to Site Following is a list of SEO changes that were made to the site—each of which is mentioned previously in this chapter: ■ Keyword and phrases researched and rewritten ■ Page title changed ■ Images renamed ■ ‘‘Alt’’ and ‘‘title’’ properties used ■ Homepage copy rewritten ■ Spacer.gif image renamed ■ XML sitemap added Optimized Code Following is the code for the homepage. Anything that was created with SEO in mind has been bolded, which makes it easy to scan and see many of the tips and techniques employed in this chapter. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  12. Case Studies 493 Technical illustrator creating technical illustrations and scientific illustrations for Northern Colorado, Fort Collins, Denver, Greeley - Onepartart Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  13. 494 Chapter 17 ■ Search Engine Optimization (SEO) HOME Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  14. Case Studies 495 ABOUT PORTRAITS Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  15. 496 Chapter 17 ■ Search Engine Optimization (SEO) SCIENCE ILLUSTRATIONS ILLUSTRATIONS CONTACT Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  16. Case Studies 497 Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  17. 498 Chapter 17 ■ Search Engine Optimization (SEO) Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  18. Case Studies 499 Technical illustrations, scientific il- lustrations, portraits, and paintings are only a few of the professional services provided by technical illustrator Lori Discoe. We encourage you to take a look at some of our work. View Our Classes Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  19. 500 Chapter 17 ■ Search Engine Optimization (SEO) Copyright † 2001-2010 Onepartart. All rights reserved. Web design by A5design var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src=’ " þ gaJsHost þ "google-analytics.com/ ga.js’ type=’text/javascript’%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-11010245-1"); pageTracker._trackPageview(); } catch(err) {} Optimization Results This page’s SEO results were followed over a little more than a month. Google, Yahoo, and Bing were the search engines followed. Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
  20. Case Studies 501 Keywords: Fort Collins Scientific illustration Date Results Were Recorded: December 22 Yahoo: Not indexed in first 10 pages Google: Not indexed in first 10 pages Bing: Not indexed in first 10 pages Date Results Were Recorded: January 4 Yahoo: Page 1, listing 1 Google: Page 1, listing 1 Bing: Page 1, listing 1 Keywords: Technical illustration Date Results Were Recorded: December 22 Yahoo: Not indexed in first 10 pages Google: Not indexed in first 10 pages Bing: Not indexed in first 10 pages Date Results Were Recorded: January 4 Yahoo: Not indexed in first 10 pages Google: Page 8, Listing 7 Bing: Not indexed in first 10 pages Keywords: Fort Collins Technical illustrator Date Results Were Recorded: December 22 Yahoo: Not indexed in first 10 pages Google: Not indexed in first 10 pages Bing: Not indexed in first 10 pages Date Results Were Recorded: January 4 Yahoo: Page 1, Listing 1 Google: Page 1, Listing 1 Bing: Page 1, Listing 6 Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX
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