Sách Signaling Status with Luxury Goods: The Role of Brand Prominence

This paper draws upon data from a research project undertaken in Great Britain and Northern Ireland. vii The focus on consumers/end users to develop a broad and situated view of the consumption of counterfeit goods led the data collection to focus primarily on counterfeit versions of leisure goods (e.g., fashion clothes, music, film, games, and other software). The distinction between leisure goods and other types of counterfeit items is not merely one of convenience. Leisure items, we believe, are a productive focus for understanding the purchase and consumption of counterfeit/pirated goods for several key reasons. ...