Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh)

Chia sẻ: Nguyễn Thị Toàn | Ngày: | Loại File: PPT | Số trang:13

1
795
lượt xem
243
download

Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh)

Mô tả tài liệu
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

What is the marketing mixWhat is the marketing mix? Some key points to successful marketing.

Chủ đề:
Lưu

Nội dung Text: Slide thuyết trình về Marketing mix (Tài liệu tiếng Anh)

  1. What is the marketing mix? Some key points to successful marketing. Student: Nguyen Thi Toan Class: TAN202.24_LT Instructor: Ms.Ngoc Ha
  2. I. Marketing mix Factors influence to the success of a product Source: Economic Times 10% 20% brand name quality 70% marketing
  3. I. Marketing mix
  4. 1.1 Product - Satisfy the need and demand of customers - Design and produce depend on: - aims of product - benefit that the company expect - position that they plan within the market - the differential advantages that the product offer over competitors’
  5. 1.2. Price • Cost to : produce, design, distribute, promote product • Take into account of factors: a fixed and variable cost, competition, company objectives, proposes positioning…
  6. 1.3. Place • - Located where products are offered to the end customers • Distribute the product to the user at the right time in right place
  7. 1.4. Promotion • - Push up offering and selling, makes revenue increase, the business undertaking more efficient. • - Consists of advertising, personal selling, direct mail and Internet marketing
  8. Example • Marketing mix of Manchester United
  9. II. Key points to successful marketing • Who will buy this product, Why they want to buy it? • How much are the customers willing to pay for this product • How can business persuade the customer buy their product?
  10. II. Key points to successful marketing • 1. Research market carefully • - Understand deeply about customers’ needs and behaviors. • - Offer suitable product or service to customers
  11. II. Keys points to successful marketing 2.2 Create a suitable price 2.3 Distribute your prestige - Create brand name of company - Offer good product - Take care of customers - Having good guarantee
  12. Conclusion CREATE COMUNICATE EXCHANGE DELIVER

CÓ THỂ BẠN MUỐN DOWNLOAD

Đồng bộ tài khoản