Strategic Marketing Handbook

Chia sẻ: Ho Huynh Thien Truc | Ngày: | Loại File: PDF | Số trang:64

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Strategic Marketing Handbook

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This course examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development and current issues such as relationship and Internet marketing. The course will try to give you practical experience on how to develop and adjust strategies in an integrative manner through the use of a simulation exercise.

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