The ABC's of Marketing & Advertising

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The ABC's of Marketing & Advertising

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To some businesses - - small businesses, in particular, - - marketing and advertising seems like a lot of senseless hocus pocus. In reality, however, there is nothing at all magical about either one. Both marketing and advertising are, in fact, based on a very logical premises Before a consumer can buy a product or service - - no matter how well designed or efficiently produced it is - - he or she must first know that it exists. That, in a nut shell, is the purpose of marketing. Advertising, on the other hand, is simply one of several different methods used......

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