THE COURSE

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THE COURSE

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  1. THE COURSE • Notices • Course outline • The class • Tim Beal's teaching and research pages • Links • 2000 exam paper • Session 2 - 26 July • Session 3 - 2 August o First half - all students to confirm and describe subject areas for E-Marketing briefing o Second half - Pavla and Sandra lead discussion on Ch 3 • Session 4 - 9 August o Be prepared to show and discuss your E-Marketing briefing webpage o Second assignment - formulating an Internet strategy - preliminary statement of groups and organisation o Karen and Luke consumer behaviour • Session 5 - 16 August Sharne and Daniel on Individuals online • Session 6 - 23 August Presentations: definitions of business and marketing objectives o Rowenna, Mary, Tim, Sharne: SwimCity o Karen, Alex, Luke, Daniel o Sunil, Sandra, Pavla • Session 7- 13 September Paul Jaspers on Internet marketing and the Law • Session 8 - 20 September Tim and Mary Services marketing online • Session 9 - 27 September Alex and Sunil International marketing • Session 10 - 4 October Rowenna and Sharne Marketing research • Session 11 - 11 October: Paul Jaspers on Internet Strategy o INTERNET MARKETING STRATEGY.doc o INTERNET MARKETING PLAN.doc o Paul Jaspers' internet strategy checklist
  2. • Session 12 - Internet strategy presentations o Rowenna, Mary, Tim, Sharne: SwimCity o Karen, Alex, Luke, Daniel o Sunil, Sandra, Pavla
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