The DefiniTive GuiDe To Social MarkeTinG: A MArketo Workbook
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Although there is plenty of literature on destination planning and development of facilities (Inskeep, 1991 and 1994; Pearce, 1989; Gunn, 1994; Davidson and Maitland, 1997), there are few textbooks examining destination marketing (Heath and Wall, 1992; Goodall and Ashworth, 1988) and even fewer illustrate destinations as an experience-provider for tourists and locals (Ryan, 1997 and 1991a). This is also reflected in the academic literature published in journals and other scientific publications. The inadequacy of destination marketing literature probably illustrates the interest of researchers in the impacts of tourism on destinations. Hence, the management and marketing of destinations is often left...
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