ThE EffECTIvENESS Of CUSTOMER SATISfACTION MEASUREMENTS

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ThE EffECTIvENESS Of CUSTOMER SATISfACTION MEASUREMENTS

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As one of the most highly competitive manufacturers in the automotive industry, Ford has long understood the importance of measuring customer satisfaction. customer satisfaction with purchase, product, and service experience is ultimately critical to any industry. it is especially important to the automotive industry, a service-based business to customers.

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