It all started with chocolate pudding.As boys, brothers David and Tom Gardner learned about the business of stock investing at the supermarket. Their dad, a lawyer and economist, told them, “Y’know the pudding you just piled
into the cart? Well, we own a part of that company, and every time someone buys pudding, it’s good for our company.”
Ah, the ole’ “buy what you know” trick. The lesson stuck — and the pudding made kind of a mess, too. From that day forward, the brothers began to develop the beliefs that would soon become the foundation of Foolishness...