Jo Chipchase has a professional background in both journalism and PR. She runs Can-
U-Hack-It, a company that provides new media, editorial and PR services to a diverse
range of clients; co-runs the UKPress online networking group for communication
professionals (www.ukpress.org); and is editorial director of Press Dispensary
(www.pressdispensary.co.uk), which offers affordable press release writing and distribution
services to small businesses. She has written for numerous publications, covering
topics ranging from internet to lifestyle. Jo lives and works on the south coast of England.......