The ROI Report

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The ROI Report

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At Peppers and Rogers Group, we believe that the goal of Customer Relationship Management (CRM) initiatives is the development of Learning Relationships with customers. CRM practitioners leverage deep understanding of individual customers to make their products or services increasingly smarter over time relative to each customer’s needs. Customers are hesitant to reinvent this relationship with another firm.

Chủ đề:

business transformation
implementation
benefits
implementation cost
SAP CRM
business case

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