Types of Business Communication

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Types of Business Communication

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You position according to the matrix influences the quality and efficiency of your communication

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  1. Lecture 9. Types of Business Communication Joary Window. Communication styles. 1 Joary Window: four types of communication I don’t I realize realize They realize Openness Blindness They don’t realize Secrecy Uncertainty 2 Joary Window: main theses 0.  You position according to the matrix influences the quality and efficiency of your communication 1.  You can reach openness by means of cutting the secrecy zone (opening yourself to others) and cutting blindness zone via feedback
  2. 2.  There is a thin equilibrium between openness and secrecy   Minimize communication when in the zone of blindness or uncertainty and look for feedback, receiving other people’s words positively 3 Communication types: Uncertainty You negotiate with a new buyer. Neither she nor you all the more realize how serious her home problems are. As a result, you misinterpret the situation and apprehend her behavior as hostile or indifferent. 4 Communication types: Blindness You have just presented an economic project that means cutting the budget of one important department. You leave thinking the presentation sounded convincing and objective. However, the audience may say that you did not take their proposals into account. You failed because of your ‘objective’ language and tone of voice, which you haven’t realized 5 Communication types: Secrecy  You found your client’s proposals as to the advertising campaign weak and unimpressive. But you don’t want to disappoint him at the early stage and make yourself hide your real feelings and express your ‘enthusiasm’ toward the proposed plan. 6
  3. Communication types: Openness You work with a colleague keeping the same pace. You know each others views and openly criticize the proposals on the new business plan. You are sure your colleague will not go personal to spoil the productivity of discussion 7 Communication exercise for teams: 0.  In teams analyze the communication between students and teachers in terms of Joary window. 1.  Draw the matrix and write down the aspects which occurred in each zone Should you try to decrease the secrecy zone? Why? How to decrease the blindness zone? 8 Communication Styles Accusatory style – negative tone, looking for guilty ->negative sender’s reaction Directive style – one-way communication, no discussion, no feedback Persuasive style – considering and approving information, independent choice, action-oriented; Problem-oriented style – looking for compromise on resulting actions, two-way communication, common decision- making 9
  4. Communication Styles Persuasive style Strong interaction zone z Directive style Problem-solving style Weak interaction zone zz Accusatory style 10 7 myths about Communication: Myth # 1 A Myth 0.  We communicate only when we consciously and intentionally opt for communicating A Reality 1.  We exchange information even when are not aware of being involved in the communication process 11 7 myths about Communication: Myth # 2
  5. A Myth 0.  A listener understands words the same way we do A Reality 2.  Words do not have meanings; their meanings are determined by our experience and perception 12 7 myths about Communication: Myth # 3 A Myth 1.  We communicate mainly with the help of words A Reality 3.  Majority of messages we send are based not on words (only 7%) but on non-verbal signals 13 7 myths about Communication: Myth # 4 A Myth 2.  Non-verbal communication is a language of silence A Reality 4.  Non-verbal communication uses all five senses 14 7 myths about Communication:
  6. Myth # 5 A Myth 3.  Communication is a one-way action A Reality 4.  Communication is a two-way action 15 7 myths about Communication: Myth # 6 A Myth 5.  The message you send is identical to the message the sender receives A Reality 6.  The message you send is never identical to the message the sender receives 16 7 myths about Communication: Myth # 7 A Myth 7.  There is never too much information A Reality 8.  Too much information can harm people with overload 17


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