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Understanding Brands

Chia sẻ: Trần Ngọc Sang | Ngày: | Loại File: PDF | Số trang:157

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The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential.

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