Web Site Monetization - Make Money While You Sleep

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Web Site Monetization - Make Money While You Sleep

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Affiliate networks like Commission Junction offer hundreds of merchants. Datafeeds are best

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  1. Web Site Monetization Make Money While You Sleep © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  2. Monetization Options  Google AdSense • Yahoo Publisher Network • SearchFeed • Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.  Your mileage will vary. What works for some may not work2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com © for you.
  3. Affiliate Links  Affiliate networks like Commission Junction offer hundreds of merchants  Datafeeds are best (e.g. cardoffers.com) © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  4. What Are the Levers?  Turn the dial up on… – traffic (through SEO & SEM) – clickthrough rate on the ads – ad prices – number of ad units (AdSense allows 3, and 1 link unit) – venues (videos, RSS feeds, emails, etc.)  Content based ads and search ads © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  5. Don’t Make It Look Like an Ad  Text ads good; image ads bad  Which ad formats work best? – Good: Leaderboard, large rectangle, wide skyscraper – Bad: 468x60 banner – Experiment because it varies for each site  No border  Match your site’s background, font color, link color  Make use of the Link Unit too © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  6. Attract better ads  Make the ads more relevant – Use Section Targeting – Ignore reader comments and navigation  Target more expensive keywords – Check bids and revise content accordingly – e.g. house painting vs. home improvement  Put competitors and low CTR advertisers on your block list  Dispense with Flash-based or graphics-rich approach. Content! M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com © 2007 Stephan
  7. Optimize Placement  Where are your visitors most likely to look? https://www.google.com/support/adsense/bi n/static.py?page=tips.html  Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most  Definitely “above the fold” is best  Wrap content around it  Place near the search box, a “Submit” button, or other things that get looked at a lot © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  8. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  9. Public Service Ads  For when there isn’t a good paying ad to display  You can choose to display your own house ads instead – Google Backfill (allfeeds.com) – Google AdSense Plus (googleadsenseplus.com) © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  10. Not All Visitors Are Created Equal  Crank up the ads for… – Lookie-loos who aren’t converting – Overseas visitors who aren’t your target audience © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  11. Channels  Up to 200 allowed  Group ads by format, by keyword, by location on the page, etc.  Two types – URL channels – Custom channels © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  12. What’s Going Too Far  Ads adjacent to images  Wrapping keywords or small bits of text within google_ad_section tags © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  13. AdSense + YPN?  “publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  14. YPN Optimization  http://ypnblog.com/blog/2007/01/03/optimizi ng-for-relevancy-part-i/  http://ypnblog.com/blog/2007/01/11/the- robot-ate-my-web-page…/  http://ypnblog.com/blog/2007/02/27/optimizi ng-for-relevancy-part-iii/ © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  15. Making Money While You Sleep  It’s child’s play!  If a 15 year old can do it, why not you too?  Case in point: NeopetsFanatic.com My daughter, SEO-in-training © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  16. More Examples…  Innsite.com  Writers.net  Lockergnome.com © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
  17. Q&A!  Email seo@netconcepts.com for a copy of this Powerpoint  Email stephan@netconcepts.com if you have any questions after the conference © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
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