The major producers were developing new products that utilized digital copying technology as
opposed to light/lens technology. Some analysts expected that market growth in the nineties would be
driven by "smart" multifunction devices that combined copying, faxing, scanning, and electronic
printing functions. Competitors with direct sales forces would have an advantage because the
complexity and pricing of these machines was too high for effective dealer distribution. Color copying
represented another potential growth area. The color copier market was expected to grow from about
6,000 units ($354 million in revenues) in 1989 to almost 60,000 units ($2 billion in revenues) by 199...