Thư viện PR - Truyền thông

PR - Truyền thông là quá trình giao tiếp của doanh nghiệp với công chúng thông qua các câu chuyện về doanh nghiệp nhằm mục tiêu thu hút sự yêu mến, tin tưởng của công chúng với doanh nghiệp. PR - Truyền thông xây dựng thông tin hai chiều giữa công chúng và tổ chức, cá nhân, qua đó, nâng cao danh tiếng, uy tín, vị thế cạnh tranh, góp phần nâng cao hiệu quả sản xuất kinh doanh của doanh nghiệp. Cùng tham khảo nguồn tài liệu, sách, e-book, giáo trình và các kinh nghiệm về PR - Truyền thông hay và mới nhất giúp bạn kiến thức chuyên sâu về quản trị tổ chức sự kiện trong các doanh nghiệp; có tầm nhìn và tư duy sáng tạo để đưa ra những ý tưởng lớn, có kỹ năng tổ chức sự kiện, kỹ năng phối hợp - làm việc nhóm, kỹ năng quản lý thời gian, kỹ năng giao tiếp, truyền thông hiệu quả.
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  • (BQ) Part 2 book "Public relations - Strategies and tactics" has contents: Laws and applications, internet and social media - Rơle & scope in public relations, event management, communicating corporate affairs, public relations in government, global public relations in an interdependent world,...and other contents.

     bautroibinhyen27 11-05-2017 10 2   Download

  • (BQ) Part 1 book "Public relations - Strategies and tactics" has contents: Defining public relations, the evolution and history of public relations, ethical considerations and the role of professional bodies, the practice of public relations, the role and scope of research in public relations,...and other contents.

     bautroibinhyen27 11-05-2017 8 3   Download

  • (BQ) Part 2 book "Exploring public relations" has contents: Managing community involvement programmes, issue management, crisis public relations management, public relations and the consumer, public affairs, public relations in the world of finance, integrated marketing communications,...and other contents.

     bautroibinhyen27 11-05-2017 9 2   Download

  • (BQ) Part 1 book "Exploring public relations" has contents: Media context of contemporary public relations and journalism in the UK; public relations and democracy, intercultural and multicultural context of public relations,...and other contents.

     bautroibinhyen27 11-05-2017 6 2   Download

  • Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

     nomoney11 04-05-2017 3 2   Download

  • Chapter 17 - The global village international and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.

     nomoney11 04-05-2017 3 1   Download

  • Chapter 16 - Ethics and other formal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.

     nomoney11 04-05-2017 1 1   Download

  • Chapter 15 - Formal controls: Laws, rules, and regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.

     nomoney11 04-05-2017 2 1   Download

  • Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

     nomoney11 04-05-2017 1 1   Download

  • Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

     nomoney11 04-05-2017 3 1   Download

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