Advertising strategy

Xem 1-20 trên 56 kết quả Advertising strategy
  • Tham khảo bài thuyết trình 'chapter 6: market segmentation and the marketing mix: determinants of advertising strategy', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    ppt29p camnhung_1 07-12-2012 67 6   Download

  • Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....

    pdf256p nhatro75 06-07-2012 86 37   Download

  • After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, the role and impact of public relations, major public relations tools.

    ppt31p allbymyself_06 28-01-2016 6 2   Download

  • Chapter 11: Communicating via advertising, trade shows, and PR. After reading this chapter, you should be able to: Set goals for advertising, develop advertising strategies to achieve those goals, compare and contrast the types of advertising commonly used, illustrate how subscription to a particular buying theory influences advertising strategy,...

    ppt17p tangtuy18 12-07-2016 4 2   Download

  • The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it.

    pdf287p wanboi 29-09-2010 307 89   Download

  • This is a book about Creative Business Ideas. These words do not necessarily trip off the tongue. And there are those who might suggest that “creative” and “business” are as unnatural a combination as “business” and “ideas.” I can understand that. Most often, business thinking is based only in numbers, research, analysis, and logic. These are comfortable staples of predictability for business-trained minds and corporate decision makers. And for risk avoidance in general. Creativity is for the artists and dreamers, poets and ad people.

    pdf256p tailieuvip13 19-07-2012 58 28   Download

  • There are many people and organizations to whom we are very grateful for their help and support in producing this book. Whilst many of our colleagues in the School of Hospitality, Tourism and Leisure at the University of Wales Institute, Cardiff (UWIC) gave us invaluable support in our research for this book, we would especially like to thank Julia Fallon, Diane Sedgley and Dr Eleri Jones.

    pdf364p orchid_1 28-09-2012 40 12   Download

  • The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

    ppt22p camnhung_1 07-12-2012 30 9   Download

  • The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

    ppt23p camnhung_1 07-12-2012 32 8   Download

  • The MMA guidelines are the result of ongoing collaboration across the MMA Mobile Advertising Committee with representation from companies in Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Committee members are representative of all parties in the mobile marketing ecosystem, including handset manufacturers, operators, content providers, agencies, brands and technology enablers.

    pdf25p doiroimavanchuadc 06-02-2013 32 4   Download

  • Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” [1] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

    ppt0p camnhung_1 07-12-2012 28 3   Download

  • Advertising AppealAdvertising Appeal

    pdf25p sonnguyen3515 19-09-2013 21 3   Download

  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

    ppt37p estupendo5 24-08-2016 5 1   Download

  • In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

    pdf225p truongan 18-11-2009 378 266   Download

  • If you’re a subscriber to my $10,000 Marketing Tip of the Day, you know I keep my advice short and to the point. If you’re not a subscriber, become one now ... it’s FREE when you visit: www.markusallen.com This book is a tiny collection lifted from my massive $10,000 Marketing Tip of the Day arsenal. I hand picked the best and have categorized each tip for easy reference.

    pdf139p truongan 18-11-2009 203 128   Download

  • Tài liệu giáo trình môn Marketing management_ Chapter " Communications and Advertising Strategy ", dành cho sinh viên bậc đại học, cao học đang theo học các ngành kinh tế, marketing...

    pdf47p truongan 18-11-2009 144 105   Download

  • The difference between a brand and branding Most experts define what a brand is in one of two ways. The first set of defifinitions focuses on some of the elements that make up a brand: • “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”2 • “A name, sign, or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.

    pdf40p leetinh 23-10-2012 88 36   Download

  • ing departments, these companies stretch their limited resources, live close to their customers, and create more satisfying solutions to customers’ needs. They form buyers clubs, use creative public relations, and focus on delivering quality products to win long-term customer loyalty. It seems that not all marketing must follow the P&G model. In fact, we can distinguish three stages through which marketing practice might

    pdf456p boymarketing92 10-08-2012 72 21   Download

  • Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.

    pdf275p buoi_chieu 23-04-2013 42 14   Download

  • The internet has provided the global audience instant information, broad connections to billions and a revolutionary form of communication. However, for all of this seemingly effortless access to consumers, the internet has traditionally been a complex problem for marketers. Numerous organizations either do not have or maintain an appropriate interactive / internet marketing plan. More still simply include an isolated online component, typically a banner advertising campaign, in an overall marketing plan.

    pdf16p doiroimavanchuadc 06-02-2013 32 10   Download

Đồng bộ tài khoản