The Portfolio Review found that social funds projects that respond to
emergency situations through the rapid creation of employment oppor-
tunities are likely to achieve their objectives. The design of such social
funds projects reflects their emergency nature well. The Portfolio Re-
view did not, therefore, dwell on this cohort of social funds projects.
Communities can play a lead role in assessing and reducing community-level advertising and
marketing of unhealthy foods. Important lessons regarding community-based research and
advocacy to address marketing of unhealthy products can be borrowed from the alcohol and
tobacco control movements. Community-based efforts to decrease excessive advertising and
availability of alcohol and tobacco products, particularly in low-income communities, provide a
useful case study in how communities can influence marketing practices. ...
The appeal of alcohol to underage youth can also be limited by reducing youth exposure to
alcohol advertising and marketing. The Federal Trade Commission has issued a series of
reports on the topic and has encouraged voluntary action on the part of the alcohol indus-
try.1, 12, 13 In response, alcohol marketers have made some limited reforms in their volun-
tary codes. However, these revisions fall far short of recommendations from the National
Academy of Sciences,14 state attorneys general,
15, 16 and other scientific and advocacy organ-
Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category.